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San Francisco, August 22, 2005
Gerbsman Partners announces the formation of Total Sports Media - Branded Sports Content for Mobile Phones

San Francisco - August 22, 2005 - Gerbsman Partners announces today the formation of Total Sports Media, LLC. ("TSM"). TSM is positioned to be a leading global broker in sports-related mobile content and is focused on enabling businesses monetize exclusive content through wireless solutions. Gerbsman Partners is involved in business plan development, acquisition of proprietary content, financing strategy and capital formation for TSM.

Through its exclusive relationship with FutbolMasters™ ( and Global Sports Group LLC, TSM is able to deliver direct and exclusive access to current futbol/soccer superstars including Roberto Carlos, Cafu, Kaka, Tomasz Kuszczak, Danny Szetela, and Alexandar Mladenkov, as well as football legends including Maradona, Piotr Nowak, Zico, Ivan Zamorano, Carlos Valderama, Paulo Rossi and Michel Platini among many others.

Anticipating an $8.5 Billion mobile content revenue opportunity (W2 Forum), the 2006 World Cup to be held next summer in Germany will generate enormous global publicity and brand awareness through exciting product launches in the mobile sector.

Targeted opportunities of mobile entertainment and proprietary and exclusive content include:

  • Exclusive wallpapers
  • Mobile Games
  • Text campaigns
  • Reverse Auctions
  • Exclusive Wireless "Flash" storefronts
  • "The Road to the World Cup" - Proprietary and exclusive content with Shep Messing, player interviews and futbol/soccer legends commentary. For mobile satellite radio, internet and cable news providers.

TSM has signed an exlcusive agreement with Shep Messing to be its spokesperson, develop proprietary content based on his 35 year relationship with professional soccer, and provide commentary, with other futbol/soccer legends on the "Road to the World Cup".

Shep Messing was one of the premier American soccer players in the game during the 1970's and 1980's. He was a two-time NCAA All-American at Harvard University, played for the 1972 Olympic Team and the U.S. National Team, and played with the legendary New York Cosmos, winning a championship ring in 1977 alongside world-class international players Pelé, Franz Beckenbauer and Giorgio Chinaglia.

Mr. Messing became the first player to sign with the Major Indoor Soccer League (MISL) when he joined the New York Arrows in 1978. In his six years with the club, he led them to four championships, earned five MISL All-Star appearances and captured virtually every league goalkeeping title.

Mr. Messing has appeared on ABC, NBC, CBS and Good Morning America, authored a best-selling book and numerous articles, and appeared in internationally distributed television commercials, movies and videos. He has acted as a sports analyst in national and international television broadcasts for Madison Square Garden Networks and ESPN International and will be providing color commentary for the 2006 World Cup for ESPN. He has been involved in broadcasting four World Cups and also has represented, as a sports agent, international stars such as Ronaldinho, Roberto Carlos and Piotr Nowak.

About Total Sports Media

Total Sports Media, LLC. (TSM), is an international provider for the exclusive management of brands and celebrities over the wireless medium. Internationally focused, TSM will work with brands, owners and celebrities to broker, produce and distribute mobile content including SMS campaigns, Wallpapers, Ringtones, Video Content, Mobile Games, and Flash storefronts.

TSM's distribution capability provides exclusive content to consumers through a world-wide network of Mobile Operators, MVNOs, Mobile aggregators and Media companies. Representing the brand or content owner, TSM serves to maximize content value, personality and brand value for clients in the International Sports, Music and Entertainment industries.

TSM has offices and strategic relationships in North and South America and Europe.

About Gerbsman Partners

Gerbsman Partners ( a financial restructuring and private investment banking firm specializing in assisting emerging growth, middle market, under-capitalized, under-valued, and under-performing companies and their Intellectual Property maximize enterprise value.

Gerbsman Partners has developed significant domain expertise in the wireless and mobile content area and has assisted numerous companies develop and execute their strategic, operational, financial and financing strategy action plans.

Gerbsman Partners, founded in 1980, has been involved in over $ 1.9 billion of financings, M&A transactions and balance sheet and financial restructurings.

Gerbsman Partners has offices and strategic alliances in North America, Europe and Israel.

For additional information please contact:
Steven R. Gerbsman
+1 415 456 0628
EMEA: James Hayward
+447803 594697

Gerbsman Partners
211 Laurel Grove Avenue, Kentfield, CA 94904
Phone: +1.415.456.0628, Fax: +1.415.459.2278
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