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Gerbsman Partners and McDermott Will & Emery
March, 2002

Announcing the formation of the Alliance for Intellectual Property & Intellectual Capital.
Gerbsman Partners and McDermott Will & Emery are pleased to announce the expansion of their Business Models with the formation of the Alliance for Intellectual Property & Intellectual Capital. This Alliance consists of a strategic partnership with between Andrew J. Sherman, International Intellectual Property counsel, from McDermott, Will & Emery and Steven R. Gerbsman of Gerbsman Partners.
Steven R. Gerbsman is an internationally recognized Crisis Manager, with a focus on maximizing stakeholder and shareholder value, for highly leveraged, under-performing, under-capitalized and under-valued companies and their Intellectual Property.
Andrew J. Sherman is the author of 11 books on the legal and strategic aspects of business growth, franchising, capital formation and the leveraging of licensing of intellectual property. He serves as an Adjunct Professor in the University of Marylandís Masters of Business Administration (MBA) program, where he has taught financing strategies and growth strategies for emerging companies for nearly twelve (12) years. In addition, Mr. Sherman is an Adjunct Professor at Georgetown Universityís MBA program, teaching courses in entrepreneurship and growth strategies since 1995.
The Alliance for Intellectual Property & Intellectual Capital will focus on:
Strategic relationships, licensing and/or merger and acquisition for technology companies seeking distribution channels for their technology.
Proper legal documentation and back-up for Intellectual Property.
Alternatives for liquefying and monitizing stakeholder and shareholder investments.
Creating new IP-driven revenue streams and distribution channels to maximize shareholder value/strengthen ability to repay.
Uncovering the hidden IP value to position the distressed borrower for sale.
These companies typically will:
be under-capitalized and under-valued.
have performed R&D and quality assurance.
have a working Beta test or field operable product(s).
have patents, trademarks, copyrights, logos, systems, processes, and channels of distribution and other Intellectual assets that may be leveragable.
have a select team dedicated to the management and leveraging of Intellectual Capital that can maintain and develop additional product offerings.
have CASH availability of 6-18 months.
The equity sponsors/controlling shareholders of these companies have made a determination that existing management does not have the capability and/or experience to develop and support its own marketing and distribution channel(s) and is therefore seeking strategic, business and financial alternatives.
Gerbsman Partners and McDermott Will & Emery, with its experience in maximizing stakeholder and shareholder value, ensuring legal ownership of the Intellectual Property and through its international network of equity sponsors, debt and bondholder sources, investment banking, legal and accounting relationships will assist these companies in identifying and closing strategic relationships, licensing or an M&A.
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